The Greenwich Method:
A Private Path to $112M in Sales
How 28 ultra-luxury residences sold out off-market in 90 days—with no public listings and zero buyer-side commissions.
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Project: Undisclosed Luxury Condominium
Location: Greenwich Village, Manhattan
Residences: 28 Boutique Homes
Timeline: Sold Out in 90 Days
Developer: Private NYC-Based Development Group
Sales & Marketing: In-House Team with Discreet Brokerage Support
The Premise
In early 2024, a new residential building quietly opened its doors in Greenwich Village in Manhattan. No broker blasts. No open houses. No listings.
And within 90 days, every unit was spoken for.
This was not a traditional launch.
This building was designed from the ground up to attract a specific type of buyer: high-net-worth, privacy-oriented, aesthetically literate, and fast-moving.
To reach that audience, the team behind the project bypassed the standard brokerage ecosystem entirely—relying instead on a direct-to-buyer model built around precision targeting, curated creative, and airtight qualification.
It worked.
The Structure
The sales engine behind this project wasn't loud—it was precise.
- No public listings
Every inquiry was inbound through private channels. There was no MLS listing, no signage, and no general market visibility. The building was “open” only to those it was quietly opened for. - High-net-worth targeting at the pixel level
Digital outreach focused exclusively on UHNW and international luxury segments in feeder markets like Tribeca, Mayfair, Coconut Grove, and West L.A.—filtering by income, asset class, and digital behavior. Nothing was left to chance. - Creative that whispered quality
No generic renderings or “Now Selling!” language. Just cinematic movement, restrained copy, slow transitions, and silence where other campaigns would have used noise. The message was clear: this isn’t for everyone. - Vetted buyers, not leads
Every inquiry was manually screened. Timelines, financial readiness, lifestyle alignment—only those who matched the tone and velocity of the development ever made it to the sales team. - Brand control from start to finish
The result was a full sell-out that protected the project’s positioning, respected the buyers’ time, and delivered real numbers without compromise.
Results
- Ad Spend: $20,000
- Buyer Filtering & Qualification (65 buyers): $300 each = $19,500
- Campaign Design & Build (Setup): $30,000
- Total Investment: $69,500
Outputs
- Average Sale Price: ~$4,000,000
- Total Sales Volume: $112,000,000
- Buyer Agent Commissions Avoided (4%): $4,480,000
- Return on Setup Fee: 149x
- Return on Total Investment: 64.5x
“What Telosian brought to the table wasn’t just leads—it was momentum. They knew exactly how to reach the kind of buyer who doesn’t just browse—they buy. Fast. For a development like this, that kind of precision is priceless.”
— Sales Lead, Greenwich Village Project
Why This Matters
This case shows what becomes possible when you control the buyer journey from first impression to final handoff.
There was no luck involved here. This was a deliberate, repeatable process—engineered for privacy, tailored to exclusivity, and executed with intent. And while not every project looks like this, the model behind it is increasingly relevant to developers everywhere:
→ Cut out unnecessary middlemen
→ Preserve brand integrity
→ Accelerate sell-outs with lower friction and higher margins
It’s a system that’s now being adopted—and refined—by teams who understand that direct buyer delivery is the future of new developments.